I was tasked with researching a specific user group for a travel app--solo travelers. I created a proto persona, conducted user research, developed an affinity diagram, empathy map, and user persona. Using this information, I created a feature prioritization matrix, a value proposition canvas, user scenario and storyboard, and a potential user journey map.

As a student of the MFA program, I was tasked with editing and redesigning the MFA webpage starting with the George Scarbrough archives and the James Dickey Review. Attached are my handwritten notes, my hand-drawn sketches, and my user-journey wireframe for the entire MFA website.