Sometimes we can start from scratch. But most times, we need to edit and re-work. We workshop our project until we create an exceptional user experience.

My Role:

This was an individual project where I went through every single step from the design thinking process to high-fidelity homepage wireframes. As with most projects, I find myself drawn to creating user insight statements, problem statements, usability research, and feature matrixes. In my mind, I feel an ease and a challenge when I am doing research-based work. I enjoy design as well, and prefer giving feedback as an editor rather than being a primary designer.